The PvP debate is not by any stretch a new phenomenon in World of Warcraft, but some of the recent announcements made by Blizzard concerning the rewards that will come with the next patch and an e-sports dedicated server suggest that PvP will play a bigger part in WoW’s future. If players had a sneaking suspicion this was the case, the evidence becomes even stronger following last week’s report on Activision on Gamasutra. At the Goldman Sachs Technology Investment Symposium 2008 Conference (sounds like fun, eh) Bobby Kotick, Activision’s CE, bragged about the future success of his company following on from their merger with Vivendi. Of particular interest to this debate is this quote “They [Blizzard] have a model that is very well developed, they have a very keen understanding of their audiences, and they’re just scratching the surface of opportunity in a lot of areas” and “The business has grown so much… that [Blizzard], like us, have tried to prioritize opportunity, and that probably has been at the expense of expanding [average revenue per user] to the few million hardcore, rabid hobbyist enthusiast World of Warcraft fans who would pay substantially more than probably what they’re paying today for enhanced services like character transfers.”
There have been some pretty shocked reactions at Kotick’s assertions about WoW and the MMO industry, particularly his statement that it would cost anywhere between $500million and a $1billion to successfully compete with WoW which has been derided on almost every blog I’ve read on the subject. So what is Kotick on about in the quotes above? The bit where he says ‘they’re (Blizzard) just scratching the surface of opportunity in a lot of areas’ sounds very much like a nod to the continued emphasis on PvP. The second quote however seems to suggest that Blizzard are realising that they’re pissing off some hardcore players by making rewards (which let’s face it are the heart of the game for most players) easier for less hardcore players to get their hands on, leading WoW Insider to ask the question: are raiders obsolete?
There are counter arguments of course (here and here) and Blizzard *are* gradually making raiding easier by removing attunements, improving badge rewards and even nerfing some raid bosses like Magtheridonut but there is no doubt that PvP rewards are getting better, and it’s easier to do battlegrounds and join an arena team than it is to get a 25 man or even a 10 man raid together. Raiding is costly (potions and repairs), requires dedicated blocks of time, a lot of setup time and organisation and requires success on the part of players, very little is gained for ‘losing’ to a raid boss, other than experience.
As Tobold rightly points out, there is no fundamental reason there are a lot of WoW players doing PvP, it’s just that it’s easier to get better items because you odn’t need to go through the hell of trying to organise raiding parties week in and week out and pay the earth in gold for potions and repairs. Tobold sees the root of the problem as the difficulty players have in getting committed groups together, which is undoubtedly an issue, but only the start of the solution. Sure you’d quickly find 10 or 25 or even 5 players do tackle some group content, but what if you wipe seven times on the raid/instance boss (or even worse, the trash)? Cameron on Random Battle thinks an entirely seperate WoW PvP game is the answer.
For me it isn’t so much about the rewards that players get, but the ease with which they can get them, this is the beauty of PvP, you win even if you lose. Blizzard would do well to design raid rewards so that they players get something worthwhile even if they only take out the trash. Take Gruul’s Lair for example a small pots Karazhan and Zul’aman 25-man raid. The trash should drop enough gold to cover wipe repairs, say 250 gold between the first three trash ogres and should also drop a selection of potions and flasks (or maybe just the ingredients required for them) that could either be sold on the Auction House or kept in the guild bank for future raids, this might annoy alchemists a little, but I know for a fact there is often a shortage of flasks and pots on the AH, at least there is on my server. If this continues to be a problem, make the pots/flasks specific to an instance (like the Ogri’la reputation rewards). My first rule would be: make sure trash covers the basic costs of raiding. Even if the raid group doesn’t down a boss, they shouldn’t feel as though they’ve actually lost anything. Raid bosses should give staggered rewards, so if the party manage to take out Kiggler the Crazed and Blindeye the Seer then wipe they should get gold to cover most of the cost of the wipeand maybe a BoE blue or two (for less advanced players or for disenchanting), if on the second attempt they manage to take out all of Maulgar’s Council but wipe on Maulgar himself, the gold rewards should be significantly higher as should the potions or ingredients, maybe another half decent blue as well. Taking out Maulgar would of course drop the desired epics. With a raid boss like Gruul, the party should be rewarded even if they wipe based on the percentage of hit points he has remaining. For example, at 25% 125gold and 2 pots/flasks, at 50% 200 gold, 3 pots/flasks a blue BoE item, at 75% 250 gold, 4 pots/flasks, two blue BoE items etc. So my second rule would be: reward improvements against raid bosses even if they are not defeated.
Sure, this idea could be exploited by players who have the instance on farm, but limiting the number of times you can get these rewards would go someway to solving this problem and yes there would be more gold floating round the WoW economy but I’m sure Blizzard could think of a new time/gold sync to soak it up (player/guild housing anybody?).
The other point I wanted to make was what the hell was Kotick on about when he talks about “the few million hardcore, rabid hobbyist enthusiast World of Warcraft fans who would pay substantially more than probably what they’re paying today for enhanced services like character transfers.” Does he seriously think anyone would pay a higher subscription fee for this kind of ‘service’? A one off payment, sure, but $20 instead of $15 – no way. What hardcore players would like is to have their dedication recognised, not get taken advantage of for their loyalty.
I can almost picture the scene:
WoW player 1: ‘See that Tauren in the T6 with the legedary weapon’
WoW player 2: ‘Yeah, what about him?’
WoW player 1: ‘Total noob’
WoW player 2: looks confused
WoW player 1: ‘hasn’t got an enhanced services premium account, see?’
WoW player 2: looks confused