I excitedly posted about the soon to be released World of Warcraft Minis on my guild forum a few weeks back, to which I got only one response. So I was pleased that Rock, Paper, Shotgun dedicated an entire post to the subject. What was most apparent was the seething ambivalence that surrounds spin-off merchandise. Many of the responses in the comments section displayed a distinct for not buying tie-in merchandise and a n admission of shame if they claimed ever to have boughti it. Even, the author of the piece, Kieron Gillen sheepishly admitted he was snobbish towards fiction based on computer game IPs.To save you reading through the comments here are a few that stood out:
“The only bit of supplemental games related cruft I’ve ever bought outside of my callow teens is the new Warhammer 40,000 Dark Heresy rpg game book thing. No intention of ever playing it, just
liked loved the background fiction it presented in its words, pictures and layout. It’s really quite classy, and, as a result of being so impressed, I’ll probably wind up accumulating all the other background books as they dribble out over the course of the rest of the year. Curiously, and this references the peculiar snobbery about the whole business, I’d never buy any of the novels or other frightful tat, though.”
“I used to read D&D fiction before I came to the realization that it was mostly quite dreadful.“
“I once made the mistake of Wiki-ing Dawn of War. Having never played anything in the 40k universe outside of the rather thin on the ground (story wise) Space Crusade when I was about 10, I spent the next few hours clicking around and soaking it all in. That I was actually supposed to be revising at the time was of no concern. Cracking stuff, in a very cliched, popcorn way”
“And the miniatures? Maybe. I’ll see how I feel when they do come out. It’d be nice to have a one of Thrall (<3), but spending money on things I’ll only ever look at seems a bit banal.“
As I admitted in my post about Warcraft fiction, I’ve felt exactly the same kind of condescension towards game based novels, but I’m still curious as to why that’s the case. My first thought is that sci-fi, fantasy and gaming are all subjects that are looked down upon by mainstream society. Yes gaming is gradually pulling itself up, but there is still a fair majority of genrally middle aged and up types who don’t get it and the popular media still portrays it as the passtime of choice of the lonely antisocial teenage male. Fantasy is accepted if it’s for and about kids, but the second it’s aimed at adults it’s seen as the choice of lonely antisocial twenty or thirty something males. So given the lack of credibility with which these genres are taken it’s as though the fans make up for it by creating a strict hierarchy of the credible and the uncredible. It very much reminds me of the ‘Geek Hierarchy’ diagram that was floating round the web a few years back. I’ve helpfully added a new box to it…
The quote above that most caught my eye was the last one “…but spending money on things I’ll only ever look at seems a bit banal”. This statement in a world where the album artwork from Sonic Youth’s ‘Daydream Nation’ album is expected to sell for £2.5million. Is it that for a generation of gamers anything that isn’t programmed with AI and immersively interactive isn’t considered worth paying for, or is it an extreme form of conservatism in the vein of Walter Benjamin’s ‘The Work of Art in the Age of Mechanical Reproduction’? To filter Benjamin’s argument down to its basic point, he suggests that because the traditional artwork was unique in space and time it was unarguably ‘authentic’ and that the act of reproducing it so any old person could have a replica hanging from their wall and that this ineffect reduces the ‘aura’, in other words the authenticity, of the original. The strange thing is that computer games are commodities, digitally reproducible commodities at that, they are far from being unique pieces of artwork. But to be fair authenticity is a relative term, after all a unique pice of art is still a manufactured work. Authenticity in popular culture refers to the most original medium, in the same way that film adaptations of novels are usually seen to be inferior to the novels they’re based on. Books and models based on games are seen to be inferior to the games they’re based on. Perhaps the reason why is that these kinds of IP extensions are seen by the fans as milking the franchise, by dispassionate third parties in order to make money and therefore because they’re commercially driven as opposed to passionately created they threaten to dilute the original work. And perhaps the other fear is that once you start buying the spin-offs you won’t be able to stop, but that’s another story.