Great ‘ad’: Halo 3

September 19, 2007

halo 3 ad


While I think the Halo series is slightly overhyped, this ad/piece of marketing, call it what you, like is genuinely amazing. Maybe it’s my inner Games Workshop geek coming through, but it’s hard to beat a good diorama, especially one that’s interactive. Being made of polystyrene, miliput and so on it also has a grittier edge to it than polished computer graphics, something that helps capture the nastiness of warfare, undoubtedly this feeling is aided by the haunting piano music that accompanies the ‘video’.




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