World of Warcraft in ambiguous figures shock!

June 18, 2007

There have been several posts proclaiming the beginning of the end for World of Warcraft; most notably The Guardian Gamesblog, GigaOm and Raph Koster’s blog. To be totally fair, only The Guardian post carries any apocalyptic overtones, the other two posts examine World of Warcraft in the context of the life cycle of an MMORPG. The point of debate is this chart from WorldofWarcraftRealms:


Has WoW plateaued and is about to start a steady descent as Raph suggests or are we seeing something different here?

Technically speaking, the graph is actually ambiguous on this point, it shows concurrency, that is numbers of players in-game at the same time, not actually numbers of players overall. Yeah, concurrency peaked with the release of The Burning Crusade expansion, but concurrency is still higher than it was before the release of The Burning Crusade. The progress of the graph does suggest that numbers are in decline although it doesn’t hint at how they will pan out. Concurrency could drop to a level that remains higher than pre-The Burning Crusade, it could plateau to numbers that are roughly the same as pre-The Burning Crusade or they could drop below it!

Raph assumes that the figures represents the typical curve of the life of an MMORPG, but will WoW buck the trend and break the rules as it did with number of subscriptions/players. I guess we’ll see in another 12 months, although of course there should be another six month old expansion pack around by then. Wagner James Au on GigaOm, thinks that these figures could indicate that WoW is actually losing players.

If people are leaving WoW in big enough numbers to make this sort of impact, naturally the big question is why?

Raph seems to think that The Burning Crusade simply sold to existing players rather than bringing many new players to the game and that following its immediate release players habits changed – basically they played more, consuming the new content like the plague – then reverted back to their normal playing habits.

Coincidentally, Tobold posted this blog entry on Sunday – Sending a Message to Blizzard: World of Warcraft Account Cancelled. Tobold’s reason for leaving WoW, and it’s been some time coming, is the lack of content for the more casual player, top-end requiring massive investments in time to gain attunement to various high-level raiding instances. Interestingly he expects he’ll be back with the next expansion, which fits with Raph’s view that MMORPGs can go on forever, unless someone decides to pull the plug.

If people are genuinely leaving WoW in greater numbers than those joining then the problem of asking why is that because it has such a broad range of players there probably isn’t one simple reason why. For example Tobold’s decision to leave was influenced by the fact that the core of his guild seems to contain more hardcore players while he is a more casual player and he just doesn’t want to have to catch up with them. This is an aspect of the game that Blizzard has very little control of, unless it decided to incorporate a ‘Looking For Guild’ channel, with settings such as ‘casual’ (15 hours a week tops), ‘very casual’ (10 hours a week tops), ‘semi-casual’ (20 hours a week tops) etc.

Finally, the competition seems to have swayed Tobold away from WoW, in particualr Lord of the Rings Online, a game that offered a less time-heavy alternative to WoW and, from the way he talked about it, a breath of fresh air.

As a qualitative researcher, Tobold is a great case study, he shows that there is never one answer to a problem and that some problems are within a companies control – more casual content for The Burning Crusade – and there are those outside it – guild clashes, for example.



  1. I am from Italy. I’ve played WoW for 30 months.
    I’ve left it this very month too.

    Reasons were the same of the post above. I got almost 30 years old, i could afford other 30 years of paying WoW but blizzard just havent keep up with promises: Burning Crusade was again a game for rich kids with loads of time. And endless, since soon The Wrath of Lich King.
    Casuals are out.

    Personally, I’we switched to EVE online. Way more relaxing…

  2. Blizzard is lying. As of today they claim 10mil active users. Phttttht! Not even close to being a truth.

    I played WoW for almost six months and quickly got bored with it. I know of several dozen people who have quit playing for the same reason. MMORPG’s are old news. We want some thing new.

  3. Well, I don’t think they’re lying, they’re usually very good about numbers of subscribers, far better than some MMOs/virtual worlds I could mention.

    I think if you played WoW for 6 months it’s hard to say that you got bored ‘quickly’, I mean how long do you play most games for, a month, maybe two?

    Everyone gets bored of the same game after a while, it just seems that with WoW they often come back.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: