New World KnowledgeMay 19, 2007
Wagner James Au has been doing some very interesting things on his Second Life blog, New World Notes. Recently he has begun posting visitor numbers to RL Second Life sites, here and here, and has produced a tentative typology of Second Life users, here.
It’s not surprising to see that the native sites are more popular than the branded sites, what is fascinating to have verified is just how much more popular they are, especially game sites such as Midgar and particularly City of Lost Angels. It seems that even when brands do it right in Second Life they aren’t doing it right enough!
I guess the next step would be to find out why people are visiting these sites, what they think when they get there and whether they intend coming back or not. I’m going to attempt to come up with some tentative answers to these questions myself in a few weeks time.