New World Knowledge

May 19, 2007

Wagner James Au has been doing some very interesting things on his Second Life blog, New World Notes. Recently he has begun posting visitor numbers to RL Second Life sites, here and here, and has produced a tentative typology of Second Life users, here.

It’s not surprising to see that the native sites are more popular than the branded sites, what is fascinating to have verified is just how much more popular they are, especially game sites such as Midgar and particularly City of Lost Angels. It seems that even when brands do it right in Second Life they aren’t doing it right enough!

I guess the next step would be to find out why people are visiting these sites, what they think when they get there and whether they intend coming back or not. I’m going to attempt to come up with some tentative answers to these questions myself in a few weeks time.



  1. By all means, let us know what you come up with. It’d be great to compare notes. There’s not enough hours in the day to do the sort of serious information digging that I think it deserves.

  2. Hi Tateru, I’ll definitely let you and Wagner know what I come up with. I’m just waiting for a hardware upgrade then I can get started properly.

    It’s definitely one of those cases where more heads are better than one!

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