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	<title>Dark London</title>
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	<link>http://darklondon.wordpress.com</link>
	<description>Exploring Immersive Media</description>
	<pubDate>Wed, 26 Mar 2008 19:34:54 +0000</pubDate>
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			<item>
		<title>Gender &#8217;swapping&#8217; in MMOs</title>
		<link>http://darklondon.wordpress.com/2008/03/26/gender-swapping-in-mmos/</link>
		<comments>http://darklondon.wordpress.com/2008/03/26/gender-swapping-in-mmos/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 14:06:24 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[MMORPG]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Academic]]></category>

		<category><![CDATA[Gender]]></category>

		<category><![CDATA[Identity]]></category>

		<category><![CDATA[Virtual Wolrd]]></category>

		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=150</guid>
		<description><![CDATA[As usual I&#8217;m totally late on the subject of this blog entry, namely the Nottingham Trent University study &#8216;Gender Swapping and Socialising in Cyberspace&#8217; . Richard Bartle provided a fairly damning appraisal of both the newspaper reports of the study and the scientificness of the research on his blog. The problem with reports like this [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>As usual I&#8217;m totally late on the subject of this blog entry, namely the Nottingham Trent University study <a href="http://www.liebertonline.com/doi/pdfplus/10.1089/cpb.2007.0020?cookieSet=1">&#8216;Gender Swapping and Socialising in Cyberspace&#8217;</a> . Richard Bartle provided a <a href="http://www.youhaventlived.com/qblog/2008/QBlog060308A.html">fairly damning appraisal</a> of both the newspaper reports of the study and the scientificness of the research on his blog. The problem with reports like this is not so much the failings of the study itself, but the distortion of the findings created by the media response, that inevitably errs on the side of sensationalism. Sure the sample used in the study wasn&#8217;t huge and many of its findings repeat those of previous studies, but all in all the conclusion is fairly positive. Richard Bartle points to <a href="http://www.guardian.co.uk/technology/2008/mar/05/games.internet">this article from The Guardian</a> (I&#8217;m rapidly losing respect for you, you know) which opens with the  quote <i>&#8216;millions of internet users are using computer games to perform virtual sex changes, according to new research&#8217;</i> which sums up the mainstream media&#8217;s attitude. Before I start waffling about my own thoughts on this I want to say that &#8216;gender <b><i>swapping</i></b>&#8216; is a bloody awful term. The dictionary definition of swapping is &#8216;to make an exchange&#8217; i.e. one party gives up possession of one item in exchange for another. People who play MMOs <b>do not</b> <i>swap</i> gender. If I choose to play a female Orc, I do not cease to be a human male, my gender doesn&#8217;t <i>change</i>.  Sure, it sounds like pedantry, but I think it&#8217;s important that academics (and the media) acknowledge that identity in online contexts is <i>supplemental </i>- I add something to my identity, but I don&#8217;t take anything away. In other words I remain a human, male at core but additionally in World of Warcraft I am a female Orc and a male Tauren.</p>
<p>Why gender has become such an issue in MMO studies is interesting in itself, particularly when players also have the opportunity to play as non-humans of varying degrees and take-up occupations that range from stabbing people in the back to summoning demonic entities. The Guardian can happily announce to the world that MMO players &#8216;perform sex changes&#8217;, but they don&#8217;t seem as keen to announce that players can make &#8216;race changes&#8217; or &#8216;occupation changes&#8217;. Okay, so gender is anchored in real world physiology and culture and therefore seems more relevant to a mainstream media audience, but if as the NTU study suggests that Tomb Raider&#8217;s Lara Croft normalised the female avatar than why is it still such a big deal in MMOs? The answer is of course lies with the fact that players interact with one another and are relatively anonymous and it isn&#8217;t always clear that a female character is being played by a male player or vice versa. What&#8217;s interesting about the findings in the study, is that many of the players who play genders opposite to that of their own, have clearly played genders the same as their own. The women who claim they get less hassle as male characters have clearly experienced hassle as female characters and the male players who play female characters know they&#8217;ll get fewer gifts as male characters than female becuase they&#8217;ve played male characters. Players make decisions about their characters based on their experiences in the game world, they are not necessarily tied to identity issues they may be having in real life.</p>
<p>This is true not just for gender, but aspects such as race and particularly class as well as things like talent and skill builds. A player of an MMO might start the game playing a healer, only  to decide later that they prefer tanking, something they could only learn by playing both classes. That most MMO players have numerous alts is not even touched upon in this study even though it&#8217;s a major part of the MMO experience and is surely as relevant to identity as gender. Choice of character is tied to what players want out of the game, the fact that they have choice and the option to play whatever combinations there are available is something exclusive to MMOs. In real-life we might spend our childhood years dreaming of being a fireman, only to find we&#8217;re better suited at being an accountant once we reach adulthood, we might possibly go through two or three career changes but our range of experiences is pretty finite. In MMOs this is less problematic, players can experience many lifetimes, from birth (level 1) to retirement, multiple times. Retired characters can also be brought back from retirement and suffer none of the issues of ill health that plague their real life counterparts.  What would have made for a more interesting study would  have been to look at players&#8217; histories of character development: the number and kind of alts they have, their first character, how often they play their characters, what made them try a new character out and stick with it or abandon it and so on. If academics are going to look at gender in MMOs they need to look at the bigger picture, then they might find that it&#8217;s not just female characters that get hassle, so do certain classes and talent builds (e.g. hunters), while some classes are more priveleged, e.g. tanks and healers as well as the pressure players may get from guilds and friends to play certain classes. Pressures aren&#8217;t related exclusively to gender but a lot more complex and unlikley issues.</p>
<p>(Edited for shit spelling and poor grammar)</p>
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		<title>Worlds of Fantasy: fantasy&#8230; &#8220;&#8230;the biggest thing in our modern culture&#8221;??</title>
		<link>http://darklondon.wordpress.com/2008/03/17/worlds-of-fantasy-fantasy-the-biggest-thing-in-our-modern-culture/</link>
		<comments>http://darklondon.wordpress.com/2008/03/17/worlds-of-fantasy-fantasy-the-biggest-thing-in-our-modern-culture/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 15:40:07 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Games]]></category>

		<category><![CDATA[Historical]]></category>

		<category><![CDATA[MMORPG]]></category>

		<category><![CDATA[fantasy]]></category>

		<category><![CDATA[literature]]></category>

		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=146</guid>
		<description><![CDATA[
So, the final episode of BBC4&#8217;s Worlds of Fantasy series aired on Wednesday night (I caught it on the recently cracked BBC iPlayer) and it was easily the most interesting of the lot, managing to pack pretty much everything I complained about the absence of in the first two epsiodes. Under normal circumstances I&#8217;d have [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><a href="http://darklondon.files.wordpress.com/2008/03/gandalf-for-president-2.jpg" title="gandalf-for-president-2.jpg"><img src="http://darklondon.files.wordpress.com/2008/03/gandalf-for-president-2.jpg?w=379&h=239" alt="gandalf-for-president-2.jpg" height="239" width="379" /></a></p>
<p>So, the final episode of BBC4&#8217;s Worlds of Fantasy series aired on Wednesday night (I caught it on the <a href="http://www.boingboing.net/2008/03/14/bbcs-iplayer-drm-cra.html">recently cracked</a> <a href="http://www.bbc.co.uk/iplayer/page/item/b0094zhm.shtml?q=worlds+of+fantasy&amp;start=1&amp;scope=iplayersearch&amp;go=Find+Programmes&amp;version_pid=b009gl48">BBC iPlayer</a>) and it was easily the most interesting of the lot, managing to pack pretty much everything I complained about the absence of in the first two epsiodes. Under normal circumstances I&#8217;d have moaned about the overabundance of Terry Pratchett (as a teen I preferred Piers Anthony&#8217;s Xanth series) but in his favour he&#8217;s done a good job of popularising the genre and given that he just <a href="http://www.boingboing.net/2008/03/13/pratchett-donates-1.html">donated $1 million to Alzheimer&#8217;s research</a> and is <a href="http://news.bbc.co.uk/1/hi/entertainment/7141458.stm">sadly suffering from the disease itself</a> I think he deserves all the attention out of sheer respect, if nothing else.</p>
<p>It all began very well with some clips from World of Warcraft at long last, then drove straight into the subject of the post-war fantasy boom, with interviews from Michael Moorcock, who explains that coffee and sugar where his drugs of choice during the 60s, and, get this, Lemmy!  While discussing the hippy movement&#8217;s love for Lord of the Rings the narrator, quite unintentionally states the funniest line on the whole series, when he says that  &#8216;fantasy thrived in an underground scene of radical thinking, wild imagination and the kind of drugs that made people want to befriend elves&#8217;.</p>
<p>Moorcock draws an interesting parallel between rock&#8217;n'roll and fantasy genre, a point he explores in more depth in Wizardry and Wild Romance, the emphasis being on the &#8216;romance&#8217; element. Given the penchant for fantasy imagery amongst &#8216;power metal&#8217;  bands like Blind Guardian, Doomhammer, and my personal favourite Crystal Viper this seems particularly relevant. We finally get to see some D&amp;D in action with what appears to be a very young Steve Jackson and some very dodgily painted miniatures. We get a bit of Hollywood in here too in the form of Guillermo del Torro, director of Pan&#8217;s Labyrinth and even MMO&#8217;s own great grandfather Richard Bartle.</p>
<p>But the statement quoted in the title of this post is what surprised me most.  Maybe I&#8217;m a bit out of touch here, but despite the popularity of The Lord of the Rinsg films and Harry Potter I thought that being a fan of this genre was nigh on the worst social stigma conceivable. Okay, so commuters unabashedly read Harry Potter and Lord of the Rings on the tube, but this falls a long way short of encompassing the genre as a whole.  Perhaps it would be fair to say that &#8216;fantasy&#8217; in the broadest sense is having a major impact on our entertainment preferences, especially if we count superheroes, supernatural horror and the &#8216;magic realism&#8217; of shows like Pushing Daisies as well as the continuing production of more conventional fantasy releases like The Spiderwick Chronicles and the upcoming adaptation of The Hobbit. Perhaps it&#8217;s not a huge surprise that most of the conventional fantasy films are aimed at younger audiences, I&#8217;m doubtful we&#8217;ll see an Elric or Cugel the Clever film anytime soon, more&#8217;s the pity. MMOs are used to illustrate that people want to do more than just read about fantasical quests, they want to <i>do</i> them. We get lots of nice shots fro World of Warcraft and Lord of the Rings Online, but again, in the UK at least there is still social stigam attached to these games, even more so than single player games. This isn&#8217;t to say that fantasy isn&#8217;t appealing, I&#8217;ve noticed the strange gleam in friends&#8217; eyes when I show them my Dungeonquest and Talisman boardgames, I&#8217;m sure I can see their inner struggle, their curiosity to know if it will be just as exciting to pretend to be a barbarian or magician as it was when they were kids, so perhaps the fantasy is better described &#8216;guiltiest pleasure&#8217; in our modern culture.</p>
<p>The last part of the programme briefly discusses &#8216;The New Weird&#8217; and its more gritty take on the genre, asking the question is fantasy popular because of some millinerian anxiety, a need for a escapism or an abstract lense through which to view the great fears of the day? It&#8217;s a difficult call really and I&#8217;m dubious that a single factor alone can have such impact. The Harry Potter series began in 1997 four years before 9/11 and The Lord of the Rings trilogy began its run in cinemas a year before that, so fantasy was rising in popularity before our fears became apparent. Could it have been a general response to the turn of the millenium? Well, give that prior to 2001 the greatest conceived threat was the &#8216;Millenium Bug&#8217;, a disaster movie concpet so unconvincing that even the most desperate Hollywood studio wisely ognored it, then I would say, no. Harry Potter probably has as much in common with The Famous Five as it does Lord of the Rings, maybe even more, and I think its popularity has as much to do with the reclamation of romanticised British culture from nationalism (and football) something ex-colonies, and probably most of the globe can appreciate. The Lord of the Rings films made the most of the amazing special effects available today and conicided with two other epic &#8216;fantastical&#8217; trilogies (Star Wars prequels and the Matrix films) and is as much a part of their heritage as fantasy litertaure. Likewise the popularity of MMOs has as much to do with improved computer graphics, simplification of gameplay and the rapid spread of broadband than some underlying ideological pressure. Fantasy will probably always be there, it&#8217;s popularity like that of sci fi will wax and wane depending on the quality and relevance of media to societies tastes and preferences. Whether it will ever be accepted in the world of formal institutions is up to the next generation of those who find themselves in a position to champion its cause. I know I&#8217;ll be doing my best.</p>
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		<title>I&#8217;m a Neutral Good Halfling Druid/Bard&#8230;</title>
		<link>http://darklondon.wordpress.com/2008/03/14/im-a-neutral-good-halfling-druidbard/</link>
		<comments>http://darklondon.wordpress.com/2008/03/14/im-a-neutral-good-halfling-druidbard/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 10:33:56 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Fun]]></category>

		<category><![CDATA[Games]]></category>

		<category><![CDATA[fantasy]]></category>

		<category><![CDATA[D&amp;D]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=145</guid>
		<description><![CDATA[At least I am according to this &#8216;What D&#38;D character are you?&#8217; test I read about on Psychochild&#8217;s blog. Here are my stats:
Ability Scores:
Strength-   13
Dexterity-   17
Constitution-   13
Intelligence-   15
Wisdom-   18
Charisma-   12

Alignment:
Neutral Good- A neutral good character does the best that a good person can [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>At least I am according to this <a href="http://www.easydamus.com/character.html">&#8216;What D&amp;D character are you?&#8217; test</a> I read about on <a href="http://www.psychochild.org/?p=383">Psychochild&#8217;s blog</a>. Here are my stats:</p>
<p><b><u>Ability Scores:</u><br />
Strength-   13<br />
Dexterity-   17<br />
Constitution-   13<br />
Intelligence-   15<br />
Wisdom-   18<br />
Charisma-   12</b></p>
<p><b></b><br />
<u>Alignment:</u><br />
<b>Neutral Good-</b> A neutral good character does the best that a good person can do. He is devoted to helping others. He works with kings and magistrates but does not feel beholden to them. Neutral good is the best alignment you can be because it means doing what is good without bias for or against order. However, neutral good can be a dangerous alignment because because it advances mediocrity by limiting the actions of the truly capable.</p>
<p><u>Race:</u><br />
<b>Halflings</b> are clever, capable and resourceful survivors. They are notoriously curious and show a daring that many larger people can&#8217;t match. They can be lured by wealth but tend to spend rather than hoard. They prefer practical clothing and would rather wear a comfortable shirt than jewelry. Halflings stand about 3 feet tall and commonly live to see 150.</p>
<p><u>Primary Class:</u><br />
<b>Druids-</b> Druids gain power not by ruling nature but by being at one with it. They hate the unnatural, including aberrations or undead, and destroy them where possible. Druids receive divine spells from nature, not the gods, and can gain an array of powers as they gain experience, including the ability to take the shapes of animals. The weapons and armor of a druid are restricted by their traditional oaths, not simply training. A druid&#8217;s Wisdom score should be high, as this determines the maximum spell level that they can cast.</p>
<p><u>Secondary Class:</u><br />
<b>Bards-</b> Bards often serve as negotiators, messengers, scouts, and spies. They love to accompany heroes (and villains) to witness heroic (or villainous) deeds firsthand, since a bard who can tell a story from personal experience earns renown among his fellows. A bard casts arcane spells without any advance preparation, much like a sorcerer. Bards also share some specialized skills with rogues, and their knowledge of item lore is nearly unmatched. A high Charisma score allows a bard to cast high-level spells.</p>
<p>I&#8217;m not sure how I became a Halfling given that when it asked me my height I ticked &#8216;tall&#8217; but apart from that I&#8217;m fairly happy with being a hybrid class Druid/Bard although my Bard spellcasting abilities will suck, because I have very average Charisma. But not to worry as I&#8217;m a long way from casting any decent spells being a mere level 2/2. One thing it doesn&#8217;t tell me is how many Hit Points I have, assuming this is AD&amp;D (did they eve have Druids and Bards in basic D&amp;D?) I guess I&#8217;d get 1D8 + 1D6/2, right, meaning an average of about 4 hitpoints per level, so roughly 8? Probably enough to take out a  Kobold, maybe two if I used my healing spells. Can a Druid&#8217;s animal companion attack at this level, anybody(My D&amp;D books are in my mum&#8217;s garage)?</p>
<hr /><b></b></p>
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		<title>Tolkien and Peake: The Next Stage of Fantasy Literature</title>
		<link>http://darklondon.wordpress.com/2008/03/12/tolkien-and-peake-the-next-stage-of-fantasy-literature/</link>
		<comments>http://darklondon.wordpress.com/2008/03/12/tolkien-and-peake-the-next-stage-of-fantasy-literature/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 16:49:00 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Historical]]></category>

		<category><![CDATA[Research]]></category>

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		<category><![CDATA[gormenghast]]></category>

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		<description><![CDATA[I finally got round to watching the second part of the BBC4 series Worlds of Fantasy, after having some issues with the iPlayer which I won&#8217;t go into here, I think there are enough complaints about it already. Unfortunately, it took me so long to get round to watching it then writing this that there&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I finally got round to watching the second part of the BBC4 series Worlds of Fantasy, after having some issues with the iPlayer which I won&#8217;t go into here, I think there are enough complaints about it already. Unfortunately, it took me so long to get round to watching it then writing this that <a href="http://www.bbc.co.uk/iplayer/page/item/b00936hj.shtml?q=worlds+of+fantasy&amp;start=1&amp;scope=iplayersearch&amp;go=Find+Programmes&amp;version_pid=b009fydj">there&#8217;s only 10 hours left to catch it</a> (sorry), although the final part of the series was shown last night and should be available on the iPlayer now. Incidentally, what&#8217;s with the Spinal Tap-esque volume adjuster on that thing?</p>
<p>So part two focuses on just two fantasy authors, Tolkien (no surprises there then) and Mervyn Peake, who I was very surprised to see included as the only other author.  Let&#8217;s be totally honest, Tolkien had to be included, even before the success and mainstream appeal of the films he was still, for the majority of people familiar with this genre, the top of the pile. And naturally his name will  bring more eyeballs to the screen, which I haven&#8217;t got a problem with at all. I wasn&#8217;t expecting a Moorcockian trawl through the outer limits of Gothic and Romantic literature (I&#8217;m reading his book <a href="http://www.amazon.co.uk/Wizardry-Wild-Romance-Study-Fantasy/dp/1932265074/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1205314593&amp;sr=8-1">Wizardy and Wild Romance</a> at the moment, I know for a fact that if I live my lifetime twice I&#8217;ll never read all the books he has read)  but I was expecting more than just Tolkien, and oh yeah, Peake.  In essence what we got was two brief biographies of the authors, looking at what influenced them (Germanic myths, Worcestershire landscape, the horror of war, Arundel Castle) and what their motivations for writing in this genre were. The most interesting element discussed less fully than it could have been was the idea of &#8217;secondary world creation&#8217; - Middle Earth and Gormenghast were not set somewhere on earth past, present or future or even a dimension parallel to earth from which they could be accessed, they were entirely secluded locations that had their own histories and cosmologies, especially in Middle Earth&#8217;s case (which the documentary does cover in a fair bit of depth, although I don&#8217;t recall them mentioning the Silmarillion).</p>
<p>I&#8217;ve tried to convince myself that it was for this reason that the programme focused on these two authors exclusively. If we look at the other early fantasy authors there is an element of ambiguity about whether or not their worlds are entirely seperate from a fictional version of our own earth or not. Obviously Edgar Rice Burroughs Mars series is set in our universe and Howard&#8217;s Conan stories are set on earth albeit in a very different pre-ice age landscape. But what about the other originators of the genre like Jack Vance and Fritz Leiber? Many of their fantasy worlds are distinctly unearthly. I suppose it&#8217;s possible that Vance&#8217;s Dying Earth is set in the future of our own planet, but never is that made explicit to my knowledge. And there is at least one adventure where Fafhrd and the Grey Mouser enter our earth&#8217;s past, but this is an exception to the rule. So why were two such influential writers not included? Well, I think it has alot to do with the fact that both Tolkien and Peake were British writers, that Jack Vance and Fritz Lieber are US authors and probably less familiar over here (the Gormenghast TV series from 2000 will have brought some familiarity to the masses) and finally that Lieber and Vance are deemed to have less literary worth in BBC circles.</p>
<p>Given that Tolkien and Peake are described as the &#8216;grandfathers of modern fantasy&#8217; it would have been nice to have seen a wider range of things thay had influenced. Okay, they mentioned games and actually showed a few clips from Lord of the Rings Online, but I was a bit pissed that they didn&#8217;t even mention Dungeons and Dragons or even something like He-Man and the Masters of the Universe (perhaps that would have raised to many questions about the absence of Conan). Strangely enough, and maybe in order to emphasise the point that Peake, though clearly in the shadow of Tolkien, has influenced a crop of contemporary fantasists the show featured some prominent clips of books by China Mieville and Joe Abercrombie, but none say of classic Tolkien-inspired romps like Dragonlance or Tad Williams Memory, Sorrow and Thorn series.</p>
<p>To be fair if I didn&#8217;t know a great deal about fantasy authors the program would have been fairly informative if limited in scope. Personally I think that Lieber and Vance would have much more appeal to someone who watched the program because they liked Tolkien, and they have they added bonus of a sense of humour. Speaking of humour apparently tonight&#8217;s instalment features Michael Moorcock talking about the influence drugs had on fantasy writing in the 60s, should be interesting.</p>
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		<title>The Great PvP Debate</title>
		<link>http://darklondon.wordpress.com/2008/03/08/the-great-pvp-debate/</link>
		<comments>http://darklondon.wordpress.com/2008/03/08/the-great-pvp-debate/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 15:21:49 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Games]]></category>

		<category><![CDATA[Gaming]]></category>

		<category><![CDATA[MMORPG]]></category>

		<category><![CDATA[Activision]]></category>

		<category><![CDATA[Blizzard]]></category>

		<category><![CDATA[PvP]]></category>

		<category><![CDATA[virtual worlds]]></category>

		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=142</guid>
		<description><![CDATA[The PvP debate is not by any stretch a new phenomenon in World of Warcraft, but some of the recent announcements made by Blizzard concerning the rewards that will come with the next patch and an e-sports dedicated server suggest that PvP will play a bigger part in WoW&#8217;s future. If players had a sneaking [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>The PvP debate is not by any stretch a new phenomenon in World of Warcraft, but some of the recent announcements made by Blizzard concerning the rewards that will come with the next patch and an <a href="http://www.worldofwarcraft.com/pvp/tournament/index.xml">e-sports dedicated server</a> suggest that PvP will play a bigger part in WoW&#8217;s future. If players had a sneaking suspicion this was the case, the evidence becomes even stronger following last week&#8217;s <a href="http://www.gamasutra.com/php-bin/news_index.php?story=17665">report on Activision on Gamasutra</a>. At the Goldman Sachs Technology Investment Symposium 2008 Conference (sounds like fun, eh) Bobby Kotick, Activision&#8217;s CE, bragged about the future success of his company following on from their merger with Vivendi. Of particular interest to this debate is this quote &#8220;They [Blizzard] have a model that is very well developed, they have a very keen understanding of their audiences, and they&#8217;re just scratching the surface of opportunity in a lot of areas&#8221; and &#8220;The business has grown so much&#8230; that [Blizzard], like us, have tried to prioritize opportunity, and that probably has been at the expense of expanding [average revenue per user] to the few million hardcore, rabid hobbyist enthusiast <i>World of Warcraft</i> fans who would pay substantially more than probably what they&#8217;re paying today for enhanced services like character transfers.&#8221;</p>
<p>There have been some <a href="http://www.killtenrats.com/2008/03/05/what-is-kotick-thinking-if-at-all/">pretty shocked reactions at Kotick&#8217;s assertions about WoW and the MMO industry</a>, particularly his statement that it would cost anywhere between $500million and a $1billion to successfully compete with WoW which has been derided on almost every blog I&#8217;ve read on the subject. So what is Kotick on about in the quotes above? The bit where he says &#8216;they&#8217;re (Blizzard) just scratching the surface of opportunity in a lot of areas&#8217; sounds very much like a nod to the continued emphasis on  PvP. The second quote however seems to suggest that Blizzard are realising that they&#8217;re pissing off some hardcore players by making rewards (which let&#8217;s face it are the heart of the game for most players) easier for less hardcore players to get their hands on, leading <a href="http://www.wowinsider.com/2008/02/26/are-raiders-becoming-obsolete/">WoW Insider to ask the question: are raiders obsolete?</a></p>
<p>There are counter <a href="http://tobolds.blogspot.com/2008/01/how-to-interpret-wowjutsu-numbers.html">arguments of course</a> (<a href="http://www.psychochild.org/?p=364">here</a> and <a href="http://www.wowinsider.com/2008/02/18/forum-post-of-the-day-welfare-epics/">here</a>) and Blizzard *are* gradually making raiding easier by removing attunements, improving badge rewards and even nerfing some raid bosses like Magtheridonut but there is no doubt that PvP rewards are getting better, and it&#8217;s easier to do battlegrounds and join an arena team than it is to get a 25 man or even a 10 man raid together. Raiding is costly (potions and repairs), requires dedicated blocks of time, a lot of setup time and organisation and requires success on the part of players, very little is gained for &#8216;losing&#8217; to a raid boss, other than experience.</p>
<p>As <a href="http://tobolds.blogspot.com/2008/02/why-pvp-rulez-in-wow.html">Tobold rightly points out</a>, there is no fundamental reason there are a lot of WoW players doing PvP, it&#8217;s just that it&#8217;s easier to get better items because you odn&#8217;t need to go through the hell of trying to organise raiding parties week in and week out and pay the earth in gold for potions and repairs. Tobold sees the root of the problem as <a href="http://tobolds.blogspot.com/2008_02_01_archive.html">the difficulty players have in getting committed groups together</a>, which is undoubtedly an issue, but only the start of the solution. Sure you&#8217;d quickly find 10 or 25 or even 5 players do tackle some group content, but what if you wipe seven times on the raid/instance boss (or even worse, the trash)? <a href="http://random-battle.com/2008/02/27/why-not-make-world-of-pvpcraft-and-shut-everyone-up/">Cameron on Random Battle thinks an entirely seperate WoW PvP game</a> is the answer.</p>
<p>For me it isn&#8217;t so much about the rewards that players get, but the ease with which they can get them, this is the beauty of PvP, you win even if you lose. Blizzard would do well to design raid rewards so that they players get something worthwhile even if they only take out the trash. Take Gruul&#8217;s Lair for example a small pots Karazhan and Zul&#8217;aman 25-man raid. The trash should drop enough gold to cover wipe repairs, say 250 gold between the first three trash ogres and should also drop a selection of potions and flasks (or maybe just the ingredients required for them) that could either be sold on the Auction House or kept in the guild bank for future raids, this might annoy alchemists a little, but I know for a fact there is often a shortage of flasks and pots on the AH, at least there is on my server. If this continues to be a problem, make the pots/flasks specific to an instance (like the Ogri&#8217;la reputation rewards). My first rule would be: <b>make sure trash covers the basic costs of raiding</b>. Even if the raid group doesn&#8217;t down a boss, they shouldn&#8217;t feel as though they&#8217;ve actually lost anything. Raid bosses should give staggered rewards, so if the party manage to take out Kiggler the Crazed and Blindeye the Seer then wipe they should get gold to cover most of the cost of the wipeand maybe a BoE blue or two (for less advanced players or for disenchanting), if on the second attempt they manage to take out all of Maulgar&#8217;s Council but wipe on Maulgar himself, the gold rewards should be significantly higher as should the potions or ingredients, maybe another half decent blue as well. Taking out Maulgar would of course drop the desired epics. With a raid boss like Gruul, the party should be rewarded even if they wipe based on the percentage of hit points he has remaining. For example, at 25% 125gold and 2 pots/flasks, at 50% 200 gold, 3 pots/flasks a blue BoE item, at 75% 250 gold, 4 pots/flasks, two blue BoE items etc. So my second rule would be: r<b>eward improvements against raid bosses even if they are not defeated</b>.</p>
<p>Sure, this idea could be exploited by players who have the instance on farm, but limiting the number of times you can get these rewards would go someway to solving this problem and yes there would be more gold floating round the WoW economy but I&#8217;m sure Blizzard could think of a new time/gold sync to soak it up (player/guild housing anybody?).</p>
<p>The other point I wanted to make was what the hell was Kotick on about when he talks about &#8220;the few million hardcore, rabid hobbyist enthusiast <i>World of Warcraft</i> fans who would pay substantially more than probably what they&#8217;re paying today for enhanced services like character transfers.&#8221; Does he seriously think anyone would pay a higher subscription fee for this kind of &#8217;service&#8217;? A one off payment, sure, but $20 instead of $15 - no way. What hardcore players would like is to have their dedication recognised, not get taken advantage of for their loyalty.</p>
<p>I can almost picture the scene:</p>
<p>WoW player 1: &#8216;See that Tauren in the T6 with the legedary weapon&#8217;</p>
<p>WoW player 2: &#8216;Yeah, what about him?&#8217;</p>
<p>WoW player 1: &#8216;Total noob&#8217;</p>
<p>WoW player 2: looks confused</p>
<p>WoW player 1: &#8216;hasn&#8217;t got an enhanced services premium account, see?&#8217;</p>
<p>WoW player 2: looks confused</p>
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		<title>The Origins of Fantasy</title>
		<link>http://darklondon.wordpress.com/2008/02/29/the-origins-of-fantasy/</link>
		<comments>http://darklondon.wordpress.com/2008/02/29/the-origins-of-fantasy/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 11:24:56 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Gaming]]></category>

		<category><![CDATA[Historical]]></category>

		<category><![CDATA[fantasy]]></category>

		<category><![CDATA[literature]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=141</guid>
		<description><![CDATA[I just finished watching The Worlds of Fantasy, a three part TV series on BBC4 exploring the history of fantasy lierature, you can view it here on the BBC iPlayer for the next 5 days, although I&#8217;m not sure if people oustide the UK can access it (somebody put it on Youtube, please). The first [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I just finished watching The Worlds of Fantasy, a three part TV series on BBC4 exploring the history of fantasy lierature, you can view it <a href="http://www.bbc.co.uk/iplayer/page/item/b0090blv.shtml?q=worlds+of+fantasy&amp;start=1&amp;scope=iplayersearch&amp;go=Find+Programmes&amp;version_pid=b0090bjz">here</a> on the BBC iPlayer for the next 5 days, although I&#8217;m not sure if people oustide the UK can access it (somebody put it on Youtube, please). The first episode deals with children&#8217;s literature and children heroes, Harry Potter is naturally included although not as much as the beginning of the programme smight imply, and also Alice (in Wonderland), Peter Pan and lesser known heroes From Alan Garner&#8217;s books (The Weirdstone of Brisingamen, The Owl Service) and Lyra Belacqua from Philip Pullman&#8217;s His Dark Materials novels.</p>
<p>I don&#8217;t think I&#8217;m alone in looking forward to the episodes that deal with adult oriented fantasy (expecting to see lots of Tolkien, Lovecraft, Moorcock, Peake and Howard, would also be nice to see Weiss and Hickman, but I&#8217;m not holding my breath [see my last post]) as anyone who&#8217;s read my blog will know that I think fantasy is a genre is still far too strongly assocaited with kids.</p>
<p>The argument underlying this epsiode was that fantasy emerged in the 19th century alongside a romanticised notion of children as pure and naive beings and as the twentieth century progressed the heroes of these books became more like the children or teens of their respective times. Okay the argument was a little more subtle than that, in C.S. Lewis&#8217; Narnia novels written in postwar Britain the four heros used slang that was apparently decades out of date, but what their jaunt through the wardrobe did do was make the trauma of wartime displacement into a form of comforting nostalgia where the battle between good and evil was fought between magical beings and the inevitability of triumph was not in question. Clearly it was much easier to write this after the war than during it when the outcome was less certain. In this light Harry Potter with its nostalgically old school setting is a great comfort to kids and parents alike who are scared to send their kids outdoors for fear of stabbings and paedophiles!</p>
<p>It&#8217;s hard to be objective about this episode as I was happy enough that this genre was getting any coverage at all, what bothered me was that the childhood themes they discussed could be applied to non-fantasy childrens&#8217; literature, Enid Blyton&#8217;s Famous Five and Secret Seven share the naive and romaticised spirit of adventure as C.S. Lewis&#8217; Narnia stories and show some infighting between the children in the group, yet they are set in an idealised but very recognisable Britain. When it did get to grips with fantasy as a style, it focused on the writer&#8217;s motives so we got a lot of sniffy complaints about C.S. Lewis&#8217; use of Christian allegory and a bit about Lewis Carroll&#8217;s desire to present childhood innocence, but not why he chose fantasy as a vehicle for this message. We get even less on J.K. Rowling&#8217;s or Philip Pullman&#8217;s reasons for using the fantasy genre, which would be very interesting to hear about. Alan Garner mentions out of body experiences and using his imagination, but doesn&#8217;t describe his clear fondness for the British and Welsh mythology that permeates his work, nor the landscapes in which his books are set.</p>
<p>The whole thing felt a little safe for BBC4 (i.e. middle class, highbrow) - let&#8217;s focus on general historical themes that normalise fantasy literature, rather than focusing on what makes it so different to other fictional genres. What makes the series feel even more BBC4 is the fact that they&#8217;re focusing only on fantasy litertature and not other mediums such as film or games that if anything have helped bring the genre popularity with much broader audiences than books alone.</p>
<p>These issues aside, I wonder what they&#8217;ll make of adult fantasy literature? Howard&#8217;s stories reflected their time only in as much that they were part of the pulp fiction trend of over the top and violent stories with tough macho characters. Maybe the rich settings of characters like Conan and Bran Mak Morn gave them a sense of authenticity and heritage that was lacking in the typical macho lead which cried out to young men in Depression era America. Was it any coincidence that Tolkien was keen to construct a mythology for Britain just as the Empire was sliding away? Moorcock was inspired by the 60s counter-culture, his heroes had more in common with Howard&#8217;s than Tolkien&#8217;s often brooding and of dubious morality, but his wrtiting was generally more cerebral and often lampooned the stables of the genre itself. I guess we&#8217;ll have to wait and see what they come up with.</p>
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		<title>Who&#8217;s the biggest geek?</title>
		<link>http://darklondon.wordpress.com/2008/02/28/whos-the-biggest-geek/</link>
		<comments>http://darklondon.wordpress.com/2008/02/28/whos-the-biggest-geek/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 16:25:40 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Gaming]]></category>

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		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[fantasy]]></category>

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		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=139</guid>
		<description><![CDATA[I excitedly posted about the soon to be released World of Warcraft Minis on my guild forum a few weeks back, to which I got only one response. So I was pleased that Rock, Paper, Shotgun dedicated an entire post to the subject. What was most apparent was the seething ambivalence that surrounds spin-off merchandise. [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I excitedly posted about the soon to be released <a href="http://entertainment.upperdeck.com/wowmini/en/">World of Warcraft Minis</a> on my guild forum a few weeks back, to which I got only one response. So I was pleased that Rock, Paper, Shotgun dedicated an <a href="http://www.rockpapershotgun.com/?p=1140">entire post</a> to the subject. What was most apparent was the seething ambivalence that surrounds spin-off merchandise. Many of the responses in the comments section displayed a distinct  for not buying tie-in merchandise and a n admission of shame if they claimed ever to have boughti it. Even, the author of the piece,  Kieron  Gillen  sheepishly admitted he was  snobbish towards fiction based on computer game IPs.To save you reading through the comments here are a few that stood out:</p>
<p><i>&#8220;The only bit of supplemental games related cruft I’ve ever bought outside of my callow teens is the new Warhammer 40,000 Dark Heresy rpg game book thing. No intention of ever playing it, just <strike>liked</strike> loved the background fiction it presented in its words, pictures and layout. It’s really quite classy, and, as a result of being so impressed, I’ll probably wind up accumulating all the other background books as they dribble out over the course of the rest of the year. <b>Curiously, and this references the peculiar snobbery about the whole business, I’d never buy any of the novels or other frightful tat, though.</b></i>&#8220;</p>
<p><i>&#8220;I used to read D&amp;D fiction before I came to the realization <b>that it was mostly quite dreadful.</b>&#8220;</i></p>
<p><i>&#8220;I once made the mistake of Wiki-ing Dawn of War. Having never played anything in the 40k universe outside of the rather thin on the ground (story wise) Space Crusade when I was about 10, I spent the next few hours clicking around and soaking it all in. That I was actually supposed to be revising at the time was of no concern. Cracking stuff, in a very cliched, popcorn way&#8221;</i></p>
<p><i>&#8220;And the miniatures? Maybe. I’ll see how I feel when they do come out. It’d be nice to have a one of Thrall (&lt;3), <b>but spending money on things I’ll only ever look at seems a bit banal.</b>&#8220;</i></p>
<p>As I admitted in my post about Warcraft fiction, I&#8217;ve felt exactly the same kind of condescension towards game based novels, but I&#8217;m still curious as to why that&#8217;s the case. My first thought is that sci-fi, fantasy and gaming are all subjects that are looked down upon by mainstream society. Yes gaming is gradually pulling itself up, but there is still a fair majority of genrally middle aged and up types who don&#8217;t get it and the popular media still portrays it as  the passtime of choice of the lonely antisocial teenage male. Fantasy is accepted if it&#8217;s for and about kids, but the second it&#8217;s aimed at adults it&#8217;s seen as the choice of  lonely antisocial twenty or thirty something males. So given the lack of credibility with which these genres are taken it&#8217;s as though the fans make up for it by creating a strict hierarchy of the credible and the uncredible. It very much reminds me of the &#8216;Geek Hierarchy&#8217; diagram that was floating round the web a few years back. I&#8217;ve helpfully added a new box to it&#8230;</p>
<p><img src="http://darklondon.files.wordpress.com/2008/02/geek-hierarchy.jpg?w=581&h=368" align="middle" height="368" width="581" /></p>
<p>The quote above that most caught my eye was the last one &#8220;&#8230;but spending money on things I&#8217;ll only ever look at seems a bit banal&#8221;. This statement in a world where <a href="http://www.independent.co.uk/arts-entertainment/art-and-architecture/news/painting-that-adorned-classic-album-to-be-sold-783539.html">the album artwork from Sonic Youth&#8217;s &#8216;Daydream Nation&#8217; album is expected to sell for  £2.5million</a>. Is it that for a generation of gamers anything that isn&#8217;t programmed with AI and immersively interactive isn&#8217;t considered worth paying for, or is it an extreme form of conservatism in the vein of Walter Benjamin&#8217;s <a href="http://design.wishiewashie.com/HT5/WalterBenjaminTheWorkofArt.pdf">&#8216;The Work of Art in the Age of Mechanical Reproduction&#8217;</a>? To filter Benjamin&#8217;s argument down to its basic point, he suggests that because the traditional artwork was unique in space and time it was unarguably &#8216;authentic&#8217; and that the act of reproducing it so any old person could have a replica hanging from their wall and that this ineffect reduces the &#8216;aura&#8217;, in other words the authenticity, of the original. The strange thing is that computer games are commodities, digitally reproducible commodities at that, they are far from being unique pieces of artwork. But to be fair authenticity is a relative term, after all a unique pice of art is still a manufactured work. Authenticity in popular culture refers to the most original medium, in the same way that film adaptations of novels are usually seen to be inferior to the novels they&#8217;re based on. Books and models based on games are seen to be inferior to the games they&#8217;re based on. Perhaps the reason why is that these kinds of IP extensions are seen by the fans as milking the franchise, by dispassionate third parties in order to make money and therefore because they&#8217;re commercially driven as opposed to passionately created  they threaten to dilute the original work. And perhaps the other fear is that once you start buying the spin-offs you won&#8217;t be able to stop, but that&#8217;s another story.</p>
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		<title>Games vs Books and Films</title>
		<link>http://darklondon.wordpress.com/2008/02/10/games-vs-books-and-films/</link>
		<comments>http://darklondon.wordpress.com/2008/02/10/games-vs-books-and-films/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 22:30:23 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Computergame]]></category>

		<category><![CDATA[film]]></category>

		<category><![CDATA[MMORPG]]></category>

		<category><![CDATA[narrative]]></category>

		<category><![CDATA[videogame]]></category>

		<category><![CDATA[virtual world]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/?p=138</guid>
		<description><![CDATA[I&#8217;ve either got to write shorter posts, or learn to write faster, as by the time I get round to posting nowadays my subject matter tends to be weeks old. In this case it&#8217;s an article Gamasutra wrote about from way back January 10th. Thankfully Gamasutra and Cameron Sorden at Random Battle have also recently [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="MsoNormal"><span>I&#8217;ve either got to write shorter posts, or learn to write faster, as by the time I get round to posting nowadays my subject matter tends to be weeks old. In this case it&#8217;s an article Gamasutra wrote about from way back January 10<sup>th</sup>. Thankfully Gamasutra and Cameron Sorden at Random Battle have also recently posted on the whole story/narrative subject, so it feels a bit more relevant to talk about my take on this one.</span></p>
<p class="MsoNormal"><span> <br />
So way back in January, <a href="http://www.gamecareerguide.com/features/482/how_halo_3_changed_game_.php ">Tom Carroll compared the stories of Halo 3 and Lord of the Rings</a>, a bit unfair you might think, but an interesting approach all the same. Unsurprisingly, Lord of the Rings won the contest, because in Tom’s opinion Halo 3 failed to satisfactorily tie up its storyline. Having not yet played Halo 3 (I have so many games I need to play/complete at the moment it just isn’t an option), I have to take his word for it. But is that really the definition of a good story: that it has a satisfactory resolution?</span></p>
<p class="MsoNormal"><span>Lets’ take a game about whoch ‘story’ and ‘narrative’ have come up a lot and one that I’m far more familiar with, Bioshock. Now, my personal feeling was that the end of the game wasn’t hugely satisfying for me <i>as a player</i>. The reason I’ve italicized the last point, is as <a href="http://random-battle.com/2008/02/09/more-on-narrative-and-the-problems-of-videogames/">Cameron points out on his blog</a>, that the player’s perspective is different to that of a viewer. In a typical film or book, the main character is controlled by someone other than you, the reader. You may empathise with them, maybe you can’t stand them, but what they do is out of your control. The other feature common to films and books is that you see the story from the point of view of other characters, you get to see what they’re thinking or plotting, whether it is beneficial or otherwise for the main character. Bear this in mind, because I think this has a big impact on my opinions of Bioshock. Like most people who played Bioshock I chose to harvest the little sisters and although I knew it was technically the ‘wrong’ choice to make in terms of the moral choices you face in the game as a player I was still quite surprised at the end that showing me/Jack attacking and killing the little sisters. It’s not that I was hugely surprised by the ending itself, but rather by the lack of pointers I was given along the way.</span></p>
<p class="MsoNormal"><span>Cameron makes some really good points in his piece about the nature of story in games/MMOs, particularly that stories in games are often experienced over a matter of days, unlike films that are usually experienced in a couple of hours, so players tend to forget or lose interest in the storyline. Even in films however, viewers are constantly reminded about the drive of the storyline. A few months back I read Kristin Thompson’s <a href="http://www.amazon.co.uk/Storytelling-Hollywood-Understanding-Classical-Narrative/dp/0674839757/ref=sr_1_1?ie=UTF8&amp;s=gateway&amp;qid=1202674029&amp;sr=8-1"><i>Storytelling and the New Hollywoo</i></a></span><span><a href="http://www.amazon.co.uk/Storytelling-Hollywood-Understanding-Classical-Narrative/dp/0674839757/ref=sr_1_1?ie=UTF8&amp;s=gateway&amp;qid=1202674029&amp;sr=8-1"><i>d</i>,</a> a brilliant and influential book the basic premise of which is that the <a href="http://www.cod.edu/people/faculty/pruter/film/threeact.htm">classic three act structure</a>.</span></p>
<p class="MsoNormal"><span>Attributed to Hollywood is in fact in error, and Hollywood films are better thought of as four act structures. Apart from this, Kristin analyses in great depth the craft of a number of Hollywood films from the 70s, 80s and 90s, in particular how they guide the viewer both subtly and unsubtly so that the story and character actions within the story make sense. I’ll use Groundhog Day (read <a href="http://jwz.livejournal.com/839662.html">this</a> for a bit of geek humour on this subject) as an example here, because it has one very clear main protagonist, Bill Murray’s character Phil, and because of the Groundhog Day ‘curse’ his character essentially has a ‘reload’ function, sort of like a computer game. Despite the elaborate time repetition feature of the film, the underlying principle of the story is that Phil has to learn to be decent to women, if he is to have a happy and fulfilling life. Via the responses of other characters the film ensures that the audience are always able to follow which of Phil’s actions are wrong and which are right. For example there are number of scenes where Phil in his attempts to seduce Rita gets to various stages of success only to make the wrong move or say the wrong thing, to which Rita responds by storming off or slapping him – very simple but effective actions that signal failure.</span></p>
<p class="MsoNormal">&nbsp;</p>
<p class="MsoNormal"><span> My point is, why couldn’t the NPCs in Bioshock given me the same unsubtle hints about the direction that my behavior was taking me? To some degree the AI in Oblivion gets this right, NPCs react differently to your character if he or she has a weapon unsheathed or if he or she has a disease. Given the more closed nature of Bioshock, adding these kind of NPC responses should have been a lot easier. In a recent <a href="http://www.gamasutra.com/php-bin/news_index.php?story=17315">Gamasutra article</a><span> </span>Bioware CEO Ray Muzyka claims that “&#8221;In <i>BioShock</i>, the narrative is expressed in an observant way that you might miss it&#8230; but it&#8217;s a watercooler talk thing, you can discuss it.&#8221; But this is in the opinion of the mass market, not a good story. Every story contains subtleties, but as the outcome is dependent on the players in-game choices, the potential outcome of these choices should be more apparent.</span></p>
<p class="MsoNormal"><span>I think it is these kinds of cues that can transform the quality of story in games. Pure sandboxes have limited if enthusiastic proponents (see Second Life) most people want to feel they’re part of something bigger and that they can have some affect on it – but they do need clues as to how they’re proceeding. And no, that’s not the way it works in real life, but games aren’t real life and they shouldn’t ever aspire to be so.</span></p>
<p class="MsoNormal"><span>The greatest difficulty with the kind of moral story that Bioshock tells would be trying to put it in an MMO context. There is no pre-scripted end to an MMO, so it’s not easy to ‘judge’ a character’s/player’s actions, it’s expected that other players will do the judging rather than any pre-scripted response. I’ve read a few suggestions that tackle this issue in respect to WoW (although I can’t remember where). The idea that Alliance players could get reputation with Horde factions and vice versa was suggested, that would require opposing faction players to complete some very difficult tasks as emissaries for the enemy, I also assume that PvP would not be an option, maybe unless provoked. It would be interesting to implement this idea just to see how many players were willing to give it a go, or if loyalty to their faction outweighed the desire for some cool benefits and rewards.</span></p>
<p class="MsoNormal"><span style="font-size:12pt;font-family:'Times New Roman','serif';">  </span><span><i> </i></span></p>
<p><span style="font-size:12pt;font-family:'Times New Roman','serif';"></span></p>
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		<title>World of Lorecraft</title>
		<link>http://darklondon.wordpress.com/2007/12/31/world-of-lorecraft/</link>
		<comments>http://darklondon.wordpress.com/2007/12/31/world-of-lorecraft/#comments</comments>
		<pubDate>Mon, 31 Dec 2007 15:37:39 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Games]]></category>

		<category><![CDATA[Gaming]]></category>

		<category><![CDATA[MMORPG]]></category>

		<category><![CDATA[fantasy]]></category>

		<guid isPermaLink="false">http://darklondon.wordpress.com/2007/12/31/world-of-lorecraft/</guid>
		<description><![CDATA[Being too busy to play WoW really sucked, I actually missed Azeroth/Outland as well as worrying about how far my guildmates had progressed ahead of me in the raiding stakes. I mentioned in my last post that WoW/Warcraft has a huge transmedia presence and I decided in the absence of WoW time that I was [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Being too busy to play WoW really sucked, I actually missed Azeroth/Outland as well as worrying about how far my guildmates had progressed ahead of me in the raiding stakes. I mentioned in my last post that WoW/Warcraft has a huge transmedia presence and I decided in the absence of WoW time that I was going to investigate it in more depth, so I picked up the first three Warcraft novels, <a href="http://www.amazon.co.uk/Warcraft-Day-Dragon-No-1/dp/0671041525/ref=pd_bbs_sr_1?ie=UTF8&amp;s=books&amp;qid=1199112905&amp;sr=8-1">Day of the Dragon</a>, <a href="http://www.amazon.co.uk/Warcraft-Lord-Clans-No/dp/0743426908/ref=pd_bxgy_b_text_b?ie=UTF8&amp;qid=1199112905&amp;sr=8-1">Lord of the Clans</a> and <a href="http://www.amazon.co.uk/Warcraft-Last-Guardian-No-3/dp/0671041517/ref=pd_bxgy_b_text_b?ie=UTF8&amp;qid=1199112905&amp;sr=8-1">The Last Guardian</a>. I have to admit that I was fairly ignorant of the history and lore of Azeroth, I&#8217;d played the original Warcraft RTS game way back in the early 90s, but not being a big RTS fan hadn&#8217;t touched the sequels. Like many WoW players I&#8217;d picked up little bits of Warcraft lore from quests and tidbits from websites, but was truly shocked when I discovered that Medivh of Karazhan fame was once the physical host to Sargeras, a corrupted Titan  - the beings who formed and defended the universe from demons - and essentially the &#8216;Satan&#8217; of the entire Warcraft saga. I always struggled to remember which of the marks of Kil&#8217;jaeden and Sargeras were of most value, now of course it&#8217;s very obvious. Having read and enjoyed the books I moved on to Warcraft III and although I&#8217;m only on Thrall&#8217;s campaign it&#8217;s been great to follow Arthas&#8217; descent into madness, and undeath. One of the aspects of Warcraft III that most impressed me is the way in which the story is foregrounded. According to the <a href="http://en.wikipedia.org/wiki/Warcraft_III">Wikipedia entry to Warcraft III</a> one of the complaints launched against the game was that players weren&#8217;t given a choice about  Arthas&#8217; fate, but to be honest I found it far more entertaining and epic to participate in his unfolding tragedy.</p>
<p>One of the biggest obstacles to successful transmedia is the problem of &#8217;specialism&#8217; - the implication that an IP or brand&#8217;s success with one medium or product might not be replicable in another medium. Warcraft was a successful game series, but did that mean that it would be capable of producing good fiction books? I&#8217;m not going to pretend that I wasn&#8217;t a little snobbish about buying books based on a computer game IP and I&#8217;m not remotely shy about the fact that I&#8217;m a gamer. It&#8217;s not like I even have a problem with fantasy literature, I read it more regularly than any other kind of fiction, it&#8217;s just that there&#8217;s a mental obstacle when it comes to taking the narrative from one medium and moving it to another, film adaptations of books are often treated the same way by critics. In all honesty the Warcraft books are not Tolkien, or even Moorcock, they&#8217;re probably not even Weiss and Hickman, but they&#8217;re not intended to be, they&#8217;re intended to flesh out a fantastically rich mythos and at that they&#8217;re very good. Which is not to say they were lacking in the story department. Lord of the Clans had me reading into the wee hours of the morning in order to see just how Thrall gained the trust of his washed out species and took them across the sea to Kalimdor.</p>
<p>I&#8217;m sure there is still much I have to learn about Warcraft lore, I&#8217;ve read through <a href="http://www.amazon.co.uk/s/ref=nb_ss_b?url=search-alias%3Dstripbooks&amp;field-keywords=sunwell+trilogy&amp;Go.x=0&amp;Go.y=0&amp;Go=Go">The Sunwell trilogy</a> and have just finished the first book of  <a href="http://www.amazon.co.uk/Ancients-Archive-Warcraft-Richard-Knaak/dp/1416552030/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1199113692&amp;sr=1-2">The War of the Ancients trilogy</a> and then I&#8217;ve got the World of Warcraft  novels to read, then I have to track down the new WoW comic. In between Warcraft novels I&#8217;ve been reading Ted Castranova&#8217;s latest book <a href="http://www.amazon.co.uk/Exodus-Virtual-World-Changing-Reality/dp/1403984123/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1199113759&amp;sr=1-1">Exodus to the Virtual World</a>  and he discusses some interesting ideas about &#8216;lore&#8217; in virtual worlds in particular he states that &#8216;a well designed lore allows every player to find her place within it. The lore excludes no-one.&#8217; This isn&#8217;t  a million miles away from <a href="http://darklondon.wordpress.com/2007/07/09/myth-making-and-the-everyday-world-of-warcraft/">what I suggested back in July,</a> that in virtual worlds people need to be able to orient themselves in order to give their presence there some kind of purpose. The lore I&#8217;ve picked up from reading the Warcraft novels and playing Warcraft III has actually changed my mindset when playing WoW. I play on a PvP server (Horde side) and although I&#8217;m not an especially aggressive player when it comes to taking on the Alliance, I feel less animosity toward these one time allies and I&#8217;m really enjoying taking down demons and servants of the Burning Legion far more knowing that they are truly thoroughly corrupt, it certainly makes Ogri&#8217;la dailies more fun anyway.</p>
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		<title>MMO figures and Raph Koster (again)</title>
		<link>http://darklondon.wordpress.com/2007/12/28/mmo-figures-and-raph-koster-again/</link>
		<comments>http://darklondon.wordpress.com/2007/12/28/mmo-figures-and-raph-koster-again/#comments</comments>
		<pubDate>Fri, 28 Dec 2007 16:08:40 +0000</pubDate>
		<dc:creator>nickbjorn</dc:creator>
		
		<category><![CDATA[Business]]></category>

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		<guid isPermaLink="false">http://darklondon.wordpress.com/2007/12/28/mmo-figures-and-raph-koster-again/</guid>
		<description><![CDATA[Christmas at last, which means that I actually have time to sit down and write a post. First thing I want to talk about is this post by Raph Koster and this response by Tobold. I&#8217;ve written stuff about MMO figures in the past and although I tend to agree with Tobold on this one, [...]]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Christmas at last, which means that I actually have time to sit down and write a post. First thing I want to talk about is this<a href="http://www.raphkoster.com/2007/12/06/gdc-prime-2007-what-we-are-missing/"> post</a> by Raph Koster and this <a href="http://tobolds.blogspot.com/2007/12/oh-forget-about-market-share.html">response </a>by Tobold. I&#8217;ve written stuff about MMO figures in the past and although I tend to agree with Tobold on this one, I admit that Raph is making a valid point about the gaming industry in general, I just think that he has a particular goal in mind and that this goal has theu nfortunate distinction of winding gamers up. So what is Raph on about?</p>
<p>Take Raph&#8217;s new project, Metaplace, it&#8217;s clearly an attempt to break out of the &#8216;walled garden&#8217; MMO concept of which even the &#8216;casual&#8217;, browser based MMOs he mentions so frequently are guilty, it also eschews  multi-gigabyte client downloads and claims that users ca build whatever virtual world they like. Now, why would he come up with an idea like this? Well, the answer is clearly, accesibility. Raph wants to make an MMO (or at least provide the software for an MMO) that will appeal to as many people as possible, and from reading through his <a href="http://www.raphkoster.com/gaming/gdcprime2007.shtml">GDC Prime presentation</a> this appears to be his goal for the game industry as a whole. I don&#8217;t think this is a bad thing and I particularly liked the way he highlighted how badly successful women can be treated in the largely male dominated world of gamers, yeah that&#8217;ll teach you to be  attractive Jade Raymond&#8230;</p>
<p>I have done several presentations about gaming, MMOs, virtual worlds etc. to large multinationals over the last year and while they can just about get their heads round Second Life, the second you show them a picture of an orc or a dragon or whatever you generally lose them. Sure, Lord of the Rings, Harry Potter, The Chronicles of Narnia, The Golden Compass can top the movie charts but playing a game where you pretend to be a character from one of these IPs is a whole different kettle of fish (unless you&#8217;re a kid, then it&#8217;s ok). So I understand that when Raph states that Habbo Hotel has a userbase that rivals WoW, he&#8217;s trying to normalise a genre or a medium that to most people is still quite weird. I understand that this sounds weird to gamers, can people really be so behind the times that they are oblivious to the steady growth and popularity of gaming over the last decade. The answer sadly is &#8216;yes&#8217;. I think it&#8217;s actually worse in the UK than it is in the States, where at least WoW crops up regularly in popular culture. This attitude towards gaming goes some way to explaining why Second Life has persisted in the media for so long despite its relatively low number of active users - it presents a very human face versus the WoWs, EQs, LotROs etc. By claiming that gaming/MMOs are now about branding (when have they ever not been?), celebrity and lifestyle maketing Raph is using langugae that is familiar, if not entirely unambiguous, to a mainstream marketing audience. Add to this Raph&#8217;s insistence that you can make great ROI on browser-based casual games vs the triple As of gaming-dom then Raph&#8217;s entire stance becomes apparent. I&#8217;m also unsurprised that many of the MMOs Raph namechecks are aimed at or have predominantly pre-adult user bases - as I&#8217;ve already mentioned it&#8217;s far more acceptable for kids to play computer games than adults, in fact I know some adults who won&#8217;t even admit to gaming in their workplaces for fear of ostracisation.</p>
<p>I certainly feel that games publishers/developers limit their audiences and can be more experimental with revenue channels, but I can also see why Raph&#8217;s spin on things can get gamer&#8217;s backs up, despite our growing numbers we&#8217;re still considered an odd lot - the lonely, male, loser stereotype predominates - and then along came WoW which proved all the naysayers wrong, has inserted itself into popular culture (moreso in the US than Europe I&#8217;m afriad) and is inherently social, and even then it&#8217;s being dismissed as second place to some crappy browser game with shit graphics and an audience of faddish 8 year olds who&#8217;ll happily gravitate to the next big thing in three months time.</p>
<p>And I think this last point is something Raph should remember. Facebook might be huge now, but so was Myspace three years ago and Friendster two years before that. Already I hear people I know saying that they&#8217;re bored of Facebook, that there are too many useless applications cluttering up profile pages. Relatively new MMOs like Club Penguin,  Barbiegirls and so on have yet to prove themselves over the long term and although Habbo has made it past the seven year mark I have rarely encountered concurrency greater than a few thousand suggesting it might have an infrequent if large user base. At the moment the way in which &#8216;eyeballs&#8217; are measured is very crude, but as more money is invested in these mediums they will become more sophisticated and then these kinds of figures will struggle to stand up, while the figures for a game like WoW will look very impressive indeed. It&#8217;s interesting that the new Nielsen Ratings of time spent already prove that Second Life users spend far more time in Second Life than Facebook users spend on their pages, the same can only be truer for WoW.</p>
<p>I&#8217;d like to write a big long paragraph on transmedia, given what Raph presented at the GDC Prime. WoW is one of the most interesting  transmedia MMO brands out there, what with a TCG, novels, a new comic, toys, boardgames and a film on the horizon. It&#8217;s certainly up there with Halo in my opinion and given its openness to popular culture I can only imagine it becoming more transmedia-like as time goes by. As much as Raph is keen to push the games industry in a more progressive direction he should probably focus on the fact that in the AAA world of MMOs WoW remains the exception not the rule.</p>
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